Master Degree Program in Marketing – Uni American Eagles

Master's Degrees

Master Degree Program in Marketing

Program Overview

The Master Degree Program in Marketing is designed to provide advanced knowledge and expertise in the field of marketing. This program is tailored for professionals and graduates who aim to deepen their understanding of marketing strategies, consumer behavior, digital marketing, and global market trends. The curriculum is structured to foster critical thinking, strategic planning, and innovative problem-solving skills, preparing graduates for leadership roles in the marketing industry.

Fields of Study

Advanced Consumer Behavior
Strategic Marketing Management
Digital Marketing and Analytics
Global Marketing and International Business
Brand Strategy and Management
Marketing Research and Data Analysis
Integrated Marketing Communications
E-commerce and Digital Transformation
Marketing Ethics and Corporate Social Responsibility
Innovation and Product Management

Study Options

On-Campus Program (2 Years)

Curriculum:

Year 1: Advanced Consumer Behavior, Strategic Marketing Management, Digital Marketing and Analytics, Global Marketing and International Business.
Year 2: Brand Strategy and Management, Marketing Research and Data Analysis, Integrated Marketing Communications, E-commerce and Digital Transformation, Capstone Project.

Online Intensive Program (6 Months)

Description:
This accelerated program is designed for highly motivated individuals who wish to complete their degree in a shorter timeframe. Applicants must meet certain criteria for approval. The program includes intensive coursework and may require the submission of a thesis.

Curriculum:

Month 1-2: Advanced Consumer Behavior, Strategic Marketing Management.
Month 3-4: Digital Marketing and Analytics, Global Marketing and International Business.
Month 5-6: Brand Strategy and Management, Thesis Preparation and Submission.

Full Recognition of Previous Studies/Certificates

Description:
Applicants with relevant previous studies or professional certifications may be eligible for full recognition of their qualifications. A thesis may be required, but no additional coursework is necessary. Upon approval, the applicant will receive the Master’s degree in Marketing.

Requirements:

Submission of previous academic transcripts and certificates.
Thesis submission (if required).
Approval by the academic committee.

Honorary Degree Based on Life/Work Experience (4 – 6 months)

Description:
This option is available for individuals with significant life and work experience in the field of marketing. A thesis may be requested to demonstrate the applicant’s knowledge and expertise. Upon evaluation, the applicant will be awarded an honorary Master’s degree in Marketing.

Requirements:

Detailed CV and portfolio of work experience.
Thesis submission (if required).
Evaluation and approval by the academic committee.

Career Opportunities

Graduates of the Master Degree Program in Marketing can pursue a variety of advanced career paths, including:

Chief Marketing Officer (CMO)
Marketing Director
Brand Strategist
Digital Marketing Manager
Market Research Director
Product Manager
E-commerce Director
Advertising and PR Director
Global Marketing Manager
Consultant in Marketing and Business Strategy

This program equips graduates with the advanced skills and knowledge needed to excel in senior and executive roles within the marketing industry, across various sectors such as technology, healthcare, retail, and more.

Ready to apply?

Start your application for this program today.